Service Learning
A teaching tool connecting community and classroom

BComm Social and Non-Profit Marketing

Social and Non-Profit Marketing, MK316

Course Director: Dr. Christine Domegan

Christine Domegan, B.Comm. MBS and Ph.D. current research and teaching focuses on individual plus collective empowerment and participation for societal transformation and social innovation. Through the Whitaker Research Institute, this work involves the HRB, HSE Healthy Cities, HSE and COPE, Safefood, FP7 EU and the Drugs Task Force.

Course Title: Bachelor of Commerce
Subject:
Social and Non-Profit Marketing, MK316
Year:
3rd
Participants:
65
Hours:
2 hrs - the course comprises 2 lectures per week including class discussions, guest lectures and in-class exercises.
Credits:
5 ects
Length:
12 weeks.
Community Partners:
HSE Healthy Cities and CELT

This module encourages the student to consider the scope for marketing ideas and techniques to effect social change. It provides practical hands-on civic engagement, in collaboration with HSE Healthy Cities and shows that Marketing is a means of influencing behaviour. Marketing's insights and technologies can be applied equally well outside the market place to tackle such behaviourally driven social problems as mental health, transportation and local communities.